Everyone has opinions about subscription insert cards. Some positive. Some negative. Some mildly amusing. What's not debatable, however, is the fact that they waste a lot of paper. And in an era of magazine greening, what better way to make a statement than by getting rid of them?

Outside has answered the call. Starting with its March "Green" issue, the mag will remove inserts from all subscription copies. According to a release, "Outside will eliminate the printing of 20 million subscription cards this year alone. This step will save an estimated 1,500 trees."