No, we're apparently not kidding. Phil Hall, PR News editor and briefly our former co-worker at Folio:, writes:

I took a break from my duties as editor of PR News to feed my acting bug. Attached is a scene from the movie Bikini Blood Bath 2 that I shot this past weekend. ... But in truth, I am not the leading man — that honor belongs to one Jack Flaherty, which is actually a pseudonym for a cadet in the Connecticut Police Academy (who isn't supposed to be making movies like Bikini Blood Bath 2 — we weren't even allowed to make him available for press interviews when reporters and photographers visited the set!)

Open question, then: Are PR News editors supposed to be making movies like Bikini Blood Bath 2?

Or, for that matter, wearing t-shirts like this?:

Bikini Bloodbath 2