While ElleGirl's demise came as as a shock to many industry "insiders," Time Inc.'s sacking of Teen People was less so.

Via an insider:

People weren't very happy with the direction it was taking. A lot of people were leaving and a good portion of the staff was very new.

By itself, eyebrow-raising for sure, but not enough to pull the plug. Then we look at the numbers: the magazine was down 10% in revenue through June when compared to last year, with 50-plus less ad pages.

The slow-burn of teen advertising:

Teen People: Ad Revenue | Ad Pages 2006 (Jan.-June): $25.68M | 302.19 2005: $66.92M | 824.25 2004: $66.64M | 863.83 2003: $76.25M | 955.89 2002: $76.83M | 1,004.72 2001: $76.69M | 1,050.50 2000: $67.30M | 10,44.32 1999: $47.65M | 932.38 1998: $19.55M | 707.15

EARLIER: Breaking: Teen People Folds