Looking to sneak some intellectual writing past magazine readers and still make lots of cash? Hide the deep stuff inside star coverage and cleavage, says Vanity Fair editor Graydon Carter in today's NYT:

"The cover is basically wrapping to get it off the newsstand, and in that sense we are a victim of our success," Mr. Carter said. "You have to tend to all parts of it: circulation, revenues, less measurable things like buzz — it all matters."

Oh, and if you're the editor, have very identifiable hair.