It really is all about You. At least Jon Friedman seems to think so. Remember back in 2006 when Time magazine named you, us, everyone person of the year? Well, after a lot of scoffing it looks as though they may have been right: the further into Life 2.0 that we get the more the world revolves around us! Maybe the Time cover wasn't merely a publicity stunt after all, maybe the folks over there really can see the future.

There's no doubt by now that these 21st century user-driven innovations — Facebook, Friendster, YouTube, MySpace, LinkedIn, Yelp (oh, yes) and others — are taking over the way people communicate with one another.