Margaret Russell is the Editor-in-Chief of Architectural Digest, and in today’s New York Times she describes how she’s going to save the faltering magazine.
For a magazine dedicated to design, the knock on Architectural Digest was that it didn’t keep up with the times and had a stiff look. Starting with the March issue, Russell intended to change all that – but not too much. She says her ultimate goal is “preserving and respecting the brand’s DNA. At its essence, AD is still a dream book: it’s about the dream of living well.”
She also says that her team is dedicating a lot of time to the website, making it more appealing to the younger reader the magazine is hoping to attract.
With the right amount of enthusiasm and talent, anything is possible, so here’s hoping she pulls it off.