FishbowlLA FishbowlDC SocialTimes MediaJobsDaily more TVNewser TVSpy GalleyCat AppNewser UnBeige AgencySpy PRNewser 10,000 Words AllFacebook AllTwitter semanticweb.com
Advertising

McDonald’s New Viral Marketing Campaigns

By Neal on January 3, 2008 10:55 AM

0103mc.jpg

McDonalds wants to make some inroads among both the teenage and 18-34 male demographics, as usual. Fast Food Nation and Super Size Me ruined things among the intellectually inclined, and as for the rest… well, Burger King has been hurting them with both the Subservient Chicken and day-without-Whopper promotions.

Enter McDonald’s new viral advertising campaigns. There’s the McRib Farewell Tour 3, the Filet-O-Fish Man Vs. Dolphin Competition and the Society for the Morning Impaired.

Highlights?

  • A free, downloadable make-your-own t-shirt kit for the “McRib Farewell Tour 3″
  • “Man vs. Dolphin” online games for the Filet-O-Fish (though we’re wondering why McD’s decided to associate themselves with dolphins… You know, worries about fishing harming dolphins and all.)
  • Free Sausage McGriddle sandwiches from a website aimed at twentysomethings.

    More after the jump.

    0103mc1.jpg

    0103mc2.jpg

    0103mc3.jpg

    • RELATED:

    Comments
    Share
    MEDIABISTRO EVENTS

    Use Social Media to Market Your Business

    Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.