TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Seventeen‘s Ann Shoket: Editors Need to Think Beyond the Page

If the thought of working for Seventeen conjures images of attending VIP events for “research,” being able to expense your lipstick addiction, and generally basking in the glow of crazy, insane, delicious, wonderful, fun on a daily basis, you’re right.

Seriously, editor-in-chief Ann Shoket says the biggest thing she looks for in new hires is an “ability to think surround” by considering social media outreach, advertising partners, and possible Web content for all articles. “A magazine story doesn’t resonate if it’s just on the page,” she says.

Part 1: Media Beat: Ann Shoket Says “The Web is Not Eating Our Lunch”

Part 3: Media Beat: Ann Shoket’s Role in the Launch of mediabistro.com

Media Beat is mediabistro.com’s interview series with the movers and shakers of the media world. View all past episodes at MediaBeat.com.

Mediabistro Course

Freelancing 101

Freelancing 101Starting August 18, learn how to manage a top-notch freelancing career in our online boot camp, Freelancing 101! Through a series of weeklong webcasts, you'll hear from freelancing experts who will teach you the best practices for a solid freelancing career, from the first steps of self-advertising and marketing, to building your schedule and securing new clients. Register now!