Media Beat: Ann Shoket’s Role in the Launch of mediabistro.com

Ann Shoket is no stranger to this thing called the Internet. Before becoming editor-in-chief of Seventeen, she published her own e-zine, launched CosmoGirl! online, and suggested to mediabistro.com founder Laurel Touby that she launch a media community web site.

Although she calls her time as an entrepreneur “fun and interesting,” Shoket says the Web actually hasn’t changed much since 1996. “We didn’t make a dime, and we spent an incredible amount of time in all sorts of silly pursuits.”

Uh, yeah. Pretty much sounds like today.

Part 1: Media Beat: Ann Shoket Says ‘The Web is Not Eating Our Lunch’

Part 2: Media Beat: Ann Shoket Says Editors Need to Think Beyond the Page

Media Beat is mediabistro.com’s interview series with the movers and shakers of the media world. View all past episodes at MediaBeat.com.

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