Before becoming vice president and publisher of The Atlantic, Jay Lauf helped Wired survive the dot-com bubble burst and grow into one of the most successful magazine brands. So, what’s his advice for others managing in tough times? Keep innovating, resist the urge to “whip-crack,” and most importantly, lead with confidence. Just because the rest of the publishing world is yelling that the sky is falling doesn’t mean you have to join them.
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