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Meredith Launches iPad Versions of Better Homes and Gardens, Parents, and Fitness

Moms across the world, dust off your mom jeans and get ready to party, because Meredith has launched iPad versions of its Better Homes and Gardens, Parents, and Fitness brands.

All three are available for single purchase in iTunes. Better Homes and Gardens is $3.99, while Parents and Fitness are $2.99 each. Those with Android tablets win here, because Meredith plans to offer subscriptions via Next Issue Media eventually.

Liz Schimel, Executive Vice President, Consumer Relationship Management and Digital Media, for Meredith says that when creating the apps, reader feedback was vital. She adds, “Our consumer insights were incredibly valuable during every step of planning and creation.”

Each iPad version carries content from the print editions, as well as new, interactive elements.

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