Laura Rowley, most recently the executive producer of video for the Huffington Post, is joining Meredith Corporation’s national media group as the new vice president of video production and product.
Rowley will oversee digital video operations for Meredith’s stable of magazines, including Better Homes and Gardens, Parents and Fitness. She will report to Liz Schimel, Meredith National Media Group’s chief digital officer.
“There’s a huge opportunity for our brands in digital video. Women are not only accessing the content, but they are being empowered by it – to try a new recipe, style an outfit, discover a product for their baby, and more.” Schimel said in a statement. “Laura has the right blend of experience to help us capitalize on this momentum as she understands both the digital and editorial spaces, and how they can connect when it comes to video.”
Read more biographical details from Meredith’s press release after the jump:
As Executive Producer, Original Video and Partnerships at The Huffington Post, Rowley worked on the development and financing of a slate of original lifestyle series, launching Tastemakers, which examines the passions of influential chefs such as Richard Blais, and United States of Style, a road tour featuring the hottest style makers between the coasts. Previously, she was Senior Editor for Huff/Post50, a lifestyle site for baby boomers, and produced and hosted the AOL Daily Finance series “Money & Happiness”, based on her book of the same name. Rowley’s vast experience in digital, television, radio and print also includes serving as an on-air reporter and producer for CNN business news, and as columnist for Yahoo! Finance.
“Tens of millions of women look to Meredith’s iconic lifestyle brands for information they can trust on family, home and food, and health and wellness – at all the stages of their lives,” said Rowley. “With its leading-edge digital platform and powerful social presence, Meredith is uniquely positioned to capitalize on the growth in digital video. I’m looking forward to joining a team dedicated to finding new ways to engage this loyal community, and expand the reach of Meredith’s digital video footprint.”
An award-winning journalist and author, Rowley has appeared regularly on The Today Show, Good Morning America, Fox News and dozens of other media outlets, and has written for The New York Times, Parents and Self magazine. She ran her own firm for a decade, releasing five business books, including “On Target: How the World’s Hottest Retailer Hit a Bull’s-eye” (John Wiley & Sons), consulting with Fortune 500 firms on strategic messaging and value-oriented campaigns, and speaking professionally.
Prior to founding Laura Rowley, Inc., Rowley was an on-air producer/reporter for CNN’s “Business Unusual” and “Your Money”. She also produced for CNNfn, the Financial Network. Rowley began her career in print journalism with editorial positions at Multi-Housing News, New York Cooperator and United Nations Chronicle.
Rowley is a graduate of the University of Illinois, Urbana-Champaign and holds a Masters of Divinity from New York Theological Seminary. She will be based in Meredith’s New York offices at 805 Third Avenue.