Michael Kuntz has been named publisher of Popular Mechanics magazine. He most recently served as associate vice president of digital sales at Rodale. Kuntz had been at Rodale since 2010.

“Popular Mechanics is continuously evolving to stay at the forefront of content innovation – both in terms of its creation and cross-platform delivery to readers,” said Jack Essig, senior vice president, publishing director and chief revenue officer of Hearst Men’s Group, in a statement. “Michael’s extensive integrated sales and marketing experience will only further accelerate Popular Mechanics’ ability to deliver powerful brand synergies on behalf of our advertising partners.”

Kuntz joins Hearst and Popular Mechanics February 19.