Last week, the Wall Street Journal noted the rampant product placement in Talladega Nights, the NASCAR satire starring Will Ferrell that topped the box office over the weekend with sales of $47 million.

As Ricky Bobby, Mr. Ferrell wears a racing suit festooned with more than half a dozen brands, including Wonder Bread, Goodyear and Coke's Powerade. His archnemesis, a French racer named Jean Girard, is backed by Perrier.

On Friday, Ferrell and co-star John C. Reilly were interviewed by CNN's Larry King — in character — turning Larry King Live into what could only be described as Talladega Nights Live and taking the movie's product placement push to an entirely new level.