The Michael Moore marketing machine rolls on. Tonight, the trailer to Moore's controversial Sicko will be projected on buildings across the country, including Times Square, tonight between sunset and 1:00AM — near the "headquarters of leading HMOs."

Over the weekend, Sicko grossed $70,000 at the AMC-Loews Lincoln Square in New York. (All 43 U.S. sneak previews of Sicko shown on Saturday night were sold out.)

Questionable YouTube leaks, be damned.

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