New Forbes Edict: Every Reporter Must Blog

As part of its ongoing new-media revamp project, Forbes Media has declared that every reporter will now have a blog, according to a report by Business Insider.

The radical pro-blog initiative ties in with a beefed-up WordPress platform for Forbes.com’s blogs that’s expected to launch today. According to Business Insider, most reporters are “starting from scratch” and the digital-media push is at odds with the policy of former Forbes CEO Jim Spanfeller, who quit Forbes about a year ago to start his own company.

The past couple months have been marked by upheaval in the Forbes camp, as the company bought Lewis D’Vorkin‘s True/Slant only to wind down the pro-am blog platform. D’Vorkin, now employed by Forbes has advocated farming out the job of content creation to droves of freelancers.

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.