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New York Review of Magazines‘s Web Site Fail

nyrm.pngLast week, we hit the New York Review of Magazines‘ launch party, where the Columbia School of Journalism-produced publication’s advisor, Victor Navasky, talked to us about the importance of the Web to the success of magazines.

But when NYRM‘s articles were posted on its Web site yesterday, bloggers like Deadspin‘s Tommy Cragg were frustrated by the fact that you can’t link directly to anything on the site.

We reached out to the journalism students who produced the annual magazine to see if they could explain the thinking behind the Web site’s development.

According to NYRM‘s publicist China Okasi, the site’s designer Jacquelyn Kasuya — who is also a Columbia student — wanted to make visiting NYRM‘s site an experience.

“We were going for aesthetics and we sacrificed some of the practical side for that,” said Okasi who, as a student in the workshop that produced the mag, contributed to NYRM as a writer/reviewer, “[The web team's] justification for that was that its an annual magazine and the articles are going to be here for a full year. When you come [to the site] it’s supposed to be an experience.”

Okasi pointed out that in previous years NYRM had Web sites that would allow readers to link to specific articles (This is the magazine’s ninth year). This is definitely something that next year’s students can think about when designing their site, and we’ll just have to make do until then.

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