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New York Takes ‘All in One’ Approach to New iPad App

New York’s new iPad app — complete with a subscription option — debuts on Monday. What is worth noting is its streaming integration of NYMag.com content, combined with the magazine’s pieces, all in one place.

At the top of the app is a regularly updated feed of digital content. That feed is refreshed with about 20 of the site’s best posts and breaking news each day. That content is free to anyone who downloads the app. If you want to access the print content, you simply swipe the app and they appear. New York calls this its “window pane” feature. Print subscribers can access the magazine pieces for free, while everyone else will be prompted to purchase a digital subscription.

While all of New York’s content can be found at the magazine’s web site, the app’s updating feed feature sitting alongside everything the magazine has to offer might tempt people to step away from the laptop, and pick up their iPad.

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