Last year, on the 10th anniversary of 9/11, the New York Times had vast amounts of stories, a special web section and more, dedicated to the tragedy. This year? Not one single mention on the front page. And that’s the right call. As the paper’s public editor, Margaret Sullivan, perfectly puts it, “The pain, the outrage, the loss — these never fade. The amount of journalism, however, must.”

There is no need for excessive amounts of 9/11 articles every single year. If there’s big news, sure. And always on significant anniversaries. But when it’s dragged out by media outlets over and over again, it begins to feel a bit exploitative.

The best strategy is to remember 9/11, but not dwell on it.

[Image via Newseum]