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New York Times to Charge Less Than $20/Month for Web Access

Bloomberg is reporting that when the tiered paywall for the New York Times gets initiated, it will be a little less than $20 a month. The Kindle price for the Times is currently $19.99 a month, and the print version – you know, that grayish stuff that gets ink all over your hands – is roughly $50 per month.

The plan for the online Times will be to allow readers a set amount of articles that they can read per month, and after that number is reached, those people will have to pay a fee.

$20 a month seems pretty reasonable, but who knows if people will pay or simply use the many ways that are available to bypass paywalls. After all, $20 a month might not seem like a lot, but when you can use that money to buy four pints of Ben & Jerry’s Chocolate Fudge Brownie instead, the stakes get a little higher.

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“Vine: Create Quick Social Video to Market Your Brand” Webcast is Today at 4 pm ET

Bring your Twitter efforts and information to life with this popular video app. Find out how in our Vine webcast taking place today, June 19, from 4-5 pm ET. Gemma Craven (left), EVP, New York group director of Social@Ogilvy, will discuss how her team has created interactive videos for brands to get their message heard. Register soon.