At last week's Mediabistro Circus, Magnify.net CEO Steve Rosenbaum and NYMag.com GM Michael Silberman discussed the kind of multi-platform deals that media companies are seeking out in order to be competitive. In today's digital world, many of these deals involve new media concepts like video integration.

Now you can check out the fruit of a deal between Rosenbaum and Silberman: NYMag.com's video player. The videos on the Web site include original content produced by staffers at New York magazine and its Web site, as well as videos snagged from other sources that would be of interest to NYMag.com visitors, like a clip of Jimmy Fallon interviewing Mark-Paul Gosselaar in character as Zack Morris or Jason Jones' "Daily Show" piece about The New York Times.

Our favorites are Tim Murphy's man on the street videos. Check out his clip about the opening of High Line. It's definitely not substandard.