FishbowlNY - Turning the Page For New York Media
Friday, Dec 22

How The Journal Is Spinning Shrinking To Subscribers

Dear Subscriber:

We live in an era of change, and the way we get our news has also changed.

So, starting January 2, 2007 you will see a more relevant Journal designed to better meet your needs. There will be increased focus on interpretation, insight and ideas ... more of what the news means and not just what happened.


And your Journal will look different too. It will come to you in a slimmer, easier to handle size, with a more legible typeface. There will be better section labeling and more daily summaries to help you find what you need more quickly.

Some other great new features include ...

  • "Today's Agenda" designed to alert you to the meaning of news expected later in the day.

  • "In Brief" summaries which will mirror the popular "What's News" on key industries and topics inside the paper. Value-added Statistics that graphically communicate market information and global market trends each day.

  • NEW Markets Data Center at WSJ.com available free to all subscribers. This site will provide full stock listings and easy ways to put data into context. Innovative features include stock and index charting, access to market-moving headlines and email delivery of key market information.

    Please visit now at wsj.com/mdctour to find out for yourself how easy Markets Data Center is to use.

    We hope you like what you will see on January 2. Be assured that what has not changed is the high quality content and credibility you have come to expect from The Journal. As always we welcome your reactions, comments and thoughts. You can contact us at newlookfeedback@wsj.com.

    Sincerely,

    The Wall Street Journal

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