Our newest brother blog, Mobile Content Today, just tipped us off to an interesting development in Timesland. The newspaper of record has just entered an agreement to develop free cell phone and mobile content. Here's the word:

Just text a keyword to "698698" (NYTNYT) and you'll get a return message with the three latest stories from the appropriate section or the most recent column from a favorite columnist. The paper said it will start including the keywords that go with each section.

Since it's a text-based service, the articles will display on any phone or PDA screen. The Times doesn't charge for the service, but you'll still have to pay for the text messages if you don't have an unlimited plan.