It looks like the New York Times have finally launched their new My Times service. In Times PR-speak, it "provides readers with the ability to personalize their Web experience on NYTimes.com by organizing sources from all over the Web; receiving recommendations from Times journalists for their favorite sources of news and entertainment; and adding various widgets to their pages." What it really is is a pretty decent stab at creating a My Yahoo!/iGoogle-like homepage for their users.

But what we really care about is that it allows users to browse Times' writers favorite blog feeds. David Carr is a big fan of we make money not art, Tcritic and Gawker. Adam Nagourney is more of a Pitchfork, New York Review of Books and Huffington Post kinda guy (Nagoruney the indie rocker? Who knew). As for Nicholas Kristof, it appears he prefers the Borowitz Report to The Onion and that he indulges his religious side with the occasional visit to Beliefnet. Thus ends our Times reporter voyeurism for the day.

My Times press release after the jump.

Press Release
MY TIMES LAUNCHES ON NYTIMES.COM
Readers Can Create Their Own Personalized Web Pages on NYTimes.com

NEW YORK, Aug. 23, 2007 - NYTimes.com announced today that My Times (
http://my.nytimes.com/) is now available to all users. My Times provides
readers with the ability to personalize their Web experience on NYTimes.com
by organizing sources from all over the Web; receiving recommendations from
Times journalists for their favorite sources of news and entertainment; and
adding various widgets to their pages.

"What makes My Times unique is the editorial guidance from our top
journalists, including Op-Ed columnists Nicholas Kristof and Frank Rich,
Baghdad correspondent Edward Wong and book critic Michiko Kakutani.
Readers can pull content from their suggested list of feeds - or from
anywhere on the web," said Vivian Schiller, senior vice president and
general manger of NYTimes.com. "This is just the first of the
personalization features we plan to unveil in the near future."

My Times first launched as a private beta in April 2006 with the redesign
of NYTimes.com. Since then, taking into consideration the suggestions of
thousands of beta users, My Times has added new features including:

Expanded content options - Updated sources and suggestions for articles,
Web sites, blogs and other sources of content in every news and
entertainment category from the personalized My Times pages of over 25
Times journalists such as Eric Asimov, David Barboza, David Carr, Sewell
Chan, Kenneth Chang, Dwight Garner, Barry Gewen, Linda Greenhouse, Amy
Harmon, Virginia Heffernan, Steve Heller, Amanda Hesser, Michiko
Kakutani, Nicholas Kristof, Adam Nagourney, John Markoff, David Pogue,
Andrew Revkin, Andrew Ross Sorkin and Edward Wong.

Widgets - Readers have the ability to add a variety of widgets to their
My Times pages. Widgets currently available are: New York Times
journalists' suggestions; The Times crossword; Flickr photos; bookmarks;
movie showtimes; mortgage rates and trends; weather information; and
market stocks and quotes from Marketwatch.

Multiple pages - Readers can create multiple My Times pages and store
them by category or interest.

Most Popular - A list of most popular sources from The Times and around
the Web.

NYTimes.com continues to reach a large, educated and affluent audience. It
is the most visited newspaper site in the U.S. with an audience of 14.2
million unique users (July 2007 - Nielsen//NetRatings).

The New York Times Company (NYSE: NYT), a leading media company with 2006
revenues of $3.3 billion, includes The New York Times, the International
Herald Tribune, The Boston Globe, 15 other daily newspapers, WQXR-FM and
more than 30 Web sites, including NYTimes.com, Boston.com and About.com.
The Company's core purpose is to enhance society by creating, collecting
and distributing high-quality news, information and entertainment.

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