Imitation is the sincerest form of flattery, also cause for a law suit! The other day we, and others, noted the striking similarity between the logo for Tina Brown's newly launched website The Daily Beast and that of the Philadelphia Daily News. Seems it wasn't lost on the folks in Philly either. Parent company Philadelphia Newspapers LLC, has issued a cease-and-desist order demanding the news site stop using "its potentially trademark-infringing logo."

[The logo] is virtually identical in shape, color, font and style to our own Daily News logo...our readers could easily be duped into thinking that your Web site is somehow affiliated with the Daily News.