Rupe's Wall Street Journal continues to surprise. MediaWeek is reporting that the paper's website clocked 16.2 million unique users in June, which is up a "whopping" 94 percent from this time last year. The kicker? With the exception of some individual articles that are made accessible every day, you still have to pay to read on the WSJ.com. We're not sure what the lesson here is other than don't ever underestimate the Rupe.