FishbowlNY - Turning the Page For New York Media
Monday, Jul 28

Tales of the Tribune Co.: LAT Magazine Relaunches as LA

gglat.jpgBetween all the layoffs and the disappearing sections it's sometimes hard to keep track of all the upheaval going on at the Tribune Co.-owned Los Angeles Times. However some of you will remember how back in June, amidst all the announcements of sweeping cuts (many of which were put into place these last two weeks) there was a much-discussed article in the NYT, which reported that the beleaguered paper was also planning on shuttering its monthly magazine, sort of. The article disclosed that unbeknownst to top editor Russ Stanton the magazine intended to overhaul its entire editorial staff and transfer control to its business operations. Per the NYT: "The arrangement would flout the tradition at most newspapers, which keep business operations, like advertising and circulation, completely separate from the editorial department."

The NYT also reported that Annie Gilbar, formerly of In Style and the Home Shopping Network, had been hired as the new editor. Shortly thereafter Stanton issued a memo to newsroom staffers, decrying the accuracy of the article:


The company has been looking at possible ways to continue to publish a magazine, but outside of the direction of the editorial department...Contrary to reports, it is my understanding that the group has yet to hire a staff for this publication, including an editor.
The NYT also reported that Stanton had requested that if a new magazine did launch the name be changed because to keep the old name would "lend the newsroom's credibility to a product it did not control." Snap!

Well it looks like the NYT was right on a number of counts. Per today's press release:

"The Los Angeles Times Media Group announced today that it will begin publishing LA on September 7th, a monthly Sunday magazine, with Annie Gilbar named as editor-in-chief.

Valarie Anderson has been named publisher of LA and will also retain her position as director of fashion advertising, Los Angeles Times. Prior to joining The Times, Anderson was the U.S. associate publisher of the Sportswear International trade fashion magazine and served as west coast director of the W Magazine Group's Women's Wear Daily.

LA will be distributed only within the Sunday Los Angeles Times and is a stand-alone editorial operation.

new on mediabistro.com

The Future of Social Media with Chris Anderson

The editor of Wired explains how to create a social network that works.
Watch the video

Email This Post

Fill out the following information and click on the Send button in order to send this post, Tales of the Tribune Co.: <i>LAT Magazine</i> Relaunches as <i>LA</i>, to a friend.
Friend's name
Friend's email address
Your name
Your email address
Note to your friend (optional, max 200 Characters)

Read more on FishbowlNY >

Turning the Page For New York Media
FishbowlNY in Your Inbox
Mobile Version
RSS Feed
Our Blog Network

BayNewser

WebNewser

TVNewser

PRNewser

MediaJobsDaily

GalleyCat

UnBeige

MobileContentToday

AgencySpy

FishbowlDC

FishbowlLA

FishbowlNY

FishbowlNY Staff
Editor:
Amanda Ernst

Contributing Editor:
Drew Grant

Columnist:
Diane Clehane

About FishbowlNY
Follow FishbowlNY
Email FishbowlNY

Anonymous Tips
Topics

About

About Us - Modules

Acquisitions

Advertising

Alternative Weeklies

AMC 2006

AMC 2007

AMC 2008

Awards

Beijing Olympics

Books

Bottom Feeding

Breaking News

Circulation

Daily Angle

Dissecting NPR

DNC '08

Election '08

Ellies '08

Fashion Week

Fishbowl Initiatives

FishbowlNY Poll

Inauguration '08

International

Keith Kelly Distilled

Legal Trouble

Lunch

Magazines

Markets & Media

Media Companies

Media Events

Media Lookbook

Media Minutiae

Media People

Mediabistro Circus

Memopad Distilled

Menu

Movies

New Media

News

Newspapers

NYT in 90 Seconds

Obituaries

Parties

Pop Culture

Radio

RNC '08

Scandals

Scholarly Pursuits

Strike Watch

SXSWi '08

The Crystal Ball

The Internet Presidency

The Revolving Door

The State of Journalism

Time 100

Trends

TV

Video

Archives

November 2009

October 2009

September 2009

August 2009

more...

Links

AdAge

Beet.tv

BusinessWeek | Fine on Media

Buzz Machine/Jarvis

The Colbert Report

The Corsair

Daily Show

Editor & Publisher

Ed2010

Folio:

Gawker

Gothamist

Guardian America | Media

HuffPo

IWantMedia

Marketwatch | Friedman

Mediaite

Mediapost

Media Wire Daily

NY Daily News

NY Mag | Daily Intelligencer

NY Observer | The Media Mob

NY Post | Keith Kelly

NYT | Media Decoder

The Onion

Paid Content

Poynter | Romenesko

Silicon Alley Insider

Slate | Jack Shafer

Wall Street Journal

WaPo | Media Notes

James Wolcott

WWD | Memo Pad

Job Listings

Featured Listings

Marketing Intern (4310)
Readers Digest
New York, NY

Editorial Intern (4309)
Readers Digest
New York, NY

Design Intern (4307)
Readers Digest
New York, NY

Advertising Sales Intern (4306)
Readers Digest
New York, NY

Upcoming

ADVERTISEMENT


mediabistro.com l Member Benefits l Jobs l Freelance Marketplace l Courses l Events l Forums l Content
mediabistro Blogs: Media News l TVNewser l GalleyCat l UnBeige l FishbowlNY l FishbowlLA l FishbowlDC l PRNewser l AgencySpy
MobileContentToday l WebNewser l BayNewser l MediaJobsDaily l mbToolbox
Site Map l Advertising/Sponsorships l Partners l About Us l Contact Us/Help

internet.commediabistro.comJusttechjobs.comGraphics.com

Search:

WebMediaBrands Corporate Info

Legal Notices, Licensing, Reprints, Permissions, Privacy Policy.
Advertise | Newsletters | Shopping | E-mail Offers