So, how did an ad for Jonathan Franzen's The Discomfort Zone wind up next to the letters defending Franzen against Daniel Mendelsohn's "full frontal assault" in this weekend's New York Times Book Review? As Ron Hogan notes, you'd think "somebody in layout might keep an eye out for this sort of thing."

"We don't see any ads until we close," NYTBR editor Sam Tanenhaus responded to GalleyCat. "Letters are neutral space, unlike reviews."