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NYT Social Media Wunderkind Moves To Marketing New App

Soraya.jpeg.jpgThe New York Times‘ manager of digital partnerships and social media, Soraya Darabi, is leaving the print world behind.

After two years at Sulzberger’s institution, she will be joining drop.io — a file-sharing service that consolidates emails, phone conversations, and other various media — to take on the role of Product Lead for its new vertically integrated application, PressLift.

Presslift will tap even further into the social media implications of drop.io with functionality on Facebook and Twitter, applications which Darabi certainly knows her way around: the number of her followers on either of those sites would be more than enough to convince any company to hire her as their social media marketing guru. Prior to the Times, Darabi served for the Exec. Director of PR, Jennifer Miller, at CondeNet, and the Inaugural Day multimedia campaign she spearheaded for the Times was awarded first prize at the INMA Awards this year.

Appropriately enough, Darabi announced her departure yesterday morning via Twitter and Facebook, saying, “Next Tuesday will be my last full-day at The New York Times…It must go without saying that I will miss the beautiful brainy faces of my work family so very much.”

Read More: Darabi’s Facebook Announcement

Soraya Darabi Leaving NYT For Drop.io’s New PressLift –Mediaite, drop.io Gets Into PR Market With PressLift –PRNewser

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