TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

OK! Makes Odd Change to Printing Schedule to Save Money

American Media Inc. (AMI) is taking an unusual step to save some cash on OK!, its celebrity gossip rag. According to WWD, the magazine will now close almost a week before it hits newsstands, a move that sources say has allowed the magazine to emerge from the red for the first time in years. The new schedule — it closes on Thursdays and hits newsstands the following Wednesday — might help the magazine for now, but that’s a huge gap, and celebrities tend to do a lot of stupid things during the weekend.

A Spokesperson for OK! denied that the title would be missing out on anything, insisting that the change was necessary and smart. The person also added that it didn’t matter if competitors like People, Us Weekly, Life & Style and In Touch went to print after the weekend, thus allowing them to stay on top of new stories. OK! doesn’t break news, the rep said, instead, “We take the biggest stories of the week and explore them further.”

Those of you anxious to see how OK! explores the “Teen Mom shocking makeover” blockbuster story further, you’re going to have to wait a lot longer. Or just read it somewhere else first.

Mediabistro Course

Content Marketing 101

Content Marketing 101Starting September 8, get hands-on content marketing training in Content Marketing 101! Through a series of webcasts, content and marketing experts will teach you the best practices for creating, distributing and measuring the results of your brand's content, including how to develop a content marketing plan, become a content marketing and more. Register now!