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Online Advertising Revenue Still Not the Answer

doom12.11.08.jpgRemember when online revenue was going to save the media industry? Well, it turns out that was a bad plan even before the economy tanked and everyone got fired.

During the third quarter of 2008, online display revenue only increased seven percent, according to a report from TNS Media Intelligence.

But, you say, it’s going up. Isn’t that a good thing? Well sure, but the increase is less than half of last year’s 17.2 percent jump. Furthermore, spending online still is dwarfed by spending on television, magazines, and newspapers. Long story short: If a tiny pie gets marginally bigger, you still have a tiny pie.

So for those rumors that Entertainment Weekly‘s top brass is thinking of taking the magazine online-only? Maybe give that one another thought. (Just fold the damn thing.)

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Lauren Berger Writes New Book for Young People Entering "Real World"

Lauren Berger Welcome to the Real WorldCareer Expert, Lauren Berger, releases her second book, Welcome to the Real World: Finding Your Place, Perfecting Your Work, and Turning Your Job Into Your Dream Career (Harper Business), on April 22nd. In this book, Berger shares everything she wishes someone told her after graduation. Her book is the essential guide to anyone starting their first, second, or third job. She encourages readers to be fearless, step outside of their comfort zones, and go after what they want.