Magazines

Outside Goes Greener, Removes Subscription Insert Cards

By Noah Davis on February 15, 2008 1:15 PM

outside021508.jpgEveryone has opinions about subscription insert cards. Some positive. Some negative. Some mildly amusing. What’s not debatable, however, is the fact that they waste a lot of paper. And in an era of magazine greening, what better way to make a statement than by getting rid of them?

Outside has answered the call. Starting with its March “Green” issue, the mag will remove inserts from all subscription copies. According to a release, “Outside will eliminate the printing of 20 million subscription cards this year alone. This step will save an estimated 1,500 trees.”

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