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People Marks 25 Years Of “Sexiest Man Alive” By Raking In Money For Charity

What’s that old saying, “sex sells”?  In the past month People magazine provided some strong evidence to back that credo by raising over $218,000 for charity through their “Sexiest Man Alive” auctions.  People partnered up with online charity auction leader charitybuzz, to offer readers a chance to bid on once-in-a-lifetime experiences with the sexiest men featured in their pages over the past 25 years.  The bidding ran from Nov. 17 through Dec. 15 and all proceeds benefited the celebrity’s preferred charity.

The highest bid of all the “Sexiest Man Alive” auctions was for the chance to meet Prince William at the Chakravarty Cup Polo Match.  Other experiences included a swimming lesson with Michael Phelps and a tickets to a Bon Jovi concert along with a meet-and-greet.  Some other celebrities that participated include Hugh Jackman, Bradley Cooper, and Ricky Martin.

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“Vine: Create Quick Social Video to Market Your Brand” Webcast

Bring your Twitter efforts and information to life with this popular video app. Find out how in our Vine webcast taking place tomorrow, June 19 from 4-5 pm ET. Gemma Craven (left), EVP, New York group director of Social@Ogilvy, will discuss how her team has created interactive videos for brands to get their message heard. Register today.