FishbowlLA FishbowlDC SocialTimes MediaJobsDaily more TVNewser TVSpy GalleyCat AppNewser UnBeige AgencySpy PRNewser 10,000 Words AllFacebook AllTwitter semanticweb.com

Peter Braunstein, by the numbers

During the Braunstein Blitz of media coverage following the Hallowe’en sexual assault by the above-mentioned “fire fiend” I started to notice that the blitz was coming mainly from the New York Post and the New York Daily News, with extra coverage from Gawker on a wide range of topics. Where was the New York Times on this huge New York story? A few days ago when Braunstein was captured, I did a quick archive search at the NYT to see – from his date of capture, there had been a whopping three news stories on Peter Braunstein, not including David Carr‘s column lambasting bloggers who “joke about the unfunny.” Since then there have been three round-up articles, but it seemed a bit odd that the NYT’s definition of “All The News That’s Fit To Print” would exclude ongoing coverage of a big NYC story. How, I wondered, did it stack up against coverage by other outlets? Here are the results (from November 1, 2005 – present):

Number of times “Peter Braunstein” was mentioned in the New York Daily News: 80

Number of times “Peter Braunstein” was mentioned in the New York Post: 77

Number of times “Fire Fiend” was mentioned in the New York Post: 20

Number of results for “Peter Braunstein” on NY1.com: 22

Number of results for “Peter Braunstein” in the New York Times : 7

Number of results for “Peter Braunstein” in the New York Observer archives: 2 (which we know is wrong based on the number of “Wood War” NYP-NYDN cover juxtapositions on The Media Mob alone, but we’re not masochistic enough to count them. But, apparently Observer blogs don’t count in archive searches).

Number of items on Gawker: 47 (48 if you count the Jan. 8, 2004 report of Braunstein being commited to a mental hospital after a fight with his W magazine girlfriend – all too briefly, unfortunately.)

Number of items on Jossip: 33

Number of creepy Craigslist Ads that purported to be inside Braunstein’s head:4

Number of creepy New York cover stories that purported to be inside Braunstein’s head:1

Afterthought: Number of times “Peter Braunstein” was referenced in Fishbowl items, not including this one: 4 (rationale here — cough David Carr cough).

MEDIABISTRO EVENTS

Use Social Media to Market Your Business

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.