Hugh Hefner‘s company, which has become increasingly flaccid in the last year due to shrinkage of finances and investors, just got a huge shot of Viagra in the form of one of the adult industry’s biggest names. No, not Sasha Grey, but Bill Asher, co-CEO of Vivid Entertainment Group, the largest porn video producers in the world.

According to AOL’s Daily Finance, Asher just bought one million shares of Playboy Enterprises Inc., certainly a boon to the company ever since its $300 million deal with London Fog owner Iconix Brand Group Inc. fell apart last month. Vivid may or may not be buying Playboy full-out at this point, but as Asher told the press, “Certainly, anybody who has a brain would be interested.” Well, a brain or a hard-on.

Read More: Bullish on the Bunny: Porn Titan Buying Playboy Shares –Daily Finance

Previously: Playboy In Talks With London Fog Owner, Playboy Looking For A Buyer?