There’s been plenty of talk the last few weeks about a post-election viewer slump both online and on television. Over at 538.com Nate Silver has taken his pollster powers and applied them to politically-oriented websites to see how these sites are faring now that the election has concluded. The results are interesting.
Turns out that TheAtlantic.com, which recently redesigned both its magazine and website, has experienced an upswing in traffic (retaining 125% of its pre-election traffic), so has Drudge and to a lesser extent The Huffington Post. Meanwhile the NYT.com is more or less breaking even while sites such as Slate and Politico have dropped and are only retaining 50-60% of their traffic. Silver explains how he reached these numbers, and what the caveats to his results might be, here.