TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Rachael Ray Finds New Editor-In-Chief For Every Day

In his Media Ink column for NYPost.com, Keith Kelly reports that Liz Vaccariello will fill the editor-in-chief post at Every Day with Rachael Ray.  Readers Digest Association’s North American affinities president Suzanne Grimes said Vaccariello edged out about 30 people for the position due to her solid relationship with Ray:

“They have nice chemistry on the air, she gets Rachael and her brand and she gets TV. We obviously wanted someone who was a great magazine editor who also had chemistry with Rachael.”
While Ray oversees her own brand by managing her daytime TV show and cookbook series,  Reader’s Digest Association supervises Every Day.  The magazine underwent some major staff changes this past summer when editor-in-chief Silvana Nardone and creative director Tracy Everding both resigned.  Nardone was at the helm during Ray’s rise to superstardom, however she apparently fell out of favor with Ray because of their lack of on-air chemistry.
Although Every Day led rival title Food Network Magazine in circulation totals from January to June, Ray’s publication was still down 6 percent from 2009.  RDA has put their faith in Vaccariello to restore the mag’s growth rate and will ask her to call upon on her industry experience to lead the way.  In April, Vaccariello stepped down as editor-in-chief of Prevention where she wrote Flat Belly Diet and 400 Calorie Fix.  She has made several appearances on Ray’s program as well as The Doctors and The Today Show.  Vaccariello will begin work at Every Day on Monday.
Mediabistro Course

Content Marketing 101

Content Marketing 101Starting September 8, get hands-on content marketing training in Content Marketing 101! Through a series of webcasts, content and marketing experts will teach you the best practices for creating, distributing and measuring the results of your brand's content, including how to develop a content marketing plan, become a content marketing and more. Register now!