Mediabistro caught up with Notional CEO Ricky Van Veen at the launch party for the company last night at the IAC building. Van Veen — co-founder and former editor-in-chief of CollegeHumor.com — told us Notional “is a television and web production company with the DNA of an Internet company.” The company’s initial block of programming includes content from the Food Network and HGTV.

Notional has a focus on “scalable” content, including game shows. Said Van Veen, “We want to do scripted, we want to do comedy, but the potential for that, in terms of scalability, is a lot less.”

As of now, Notional is focusing on the Web and TV, but Van Veen hinted that the company will look to do more in mobile and other platforms. “We know how to get the web excited, to make it go to the top of Digg,” he said. Notional is also collaborating with former co-chairman of NBC Entertainment Ben Silverman, who will also soon be launching the programming lineup for his own IAC funded production company. “We’ve got some good stuff in the works,” Van Veen said of the collaboration.

Related: More On Ben Silverman’s New Project