TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Rising Price of Goods Impacting Magazine Ad Sales

Giant companies like Kraft and Unilever – which pretty much make everything – are scaling back buying ads in magazines because of the rising price of commodities. These companies, which buy space for things ranging from toothpaste to corn, usually spend a lot, but they’ve slashed their budgets for the first quarter of 2011, reports Adweek.

Time Inc.’s Real Simple and Cooking Light are among the titles that are feeling the cuts the most.

On the bright side, publishers are being told by those companies that the rising cost trend won’t last long, so ad buys will return to normal eventually.

People looking to find out who the newest celebrity endorsing Lipton is are just going to have to wait.

Mediabistro Course

Content Marketing 101

Content Marketing 101Starting September 8, get hands-on content marketing training in Content Marketing 101! Through a series of webcasts, content and marketing experts will teach you the best practices for creating, distributing and measuring the results of your brand's content, including how to develop a content marketing plan, become a content marketing and more. Register now!