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Rodale Integrates Sports Brands, Promotes Two

bicycling.jpgJust over a month after restructuring and promoting its editorial leadership and chief executives, magazine publisher Rodale Inc. said today that it has integrated its running and cycling sales teams under one associate publisher.

Molly O’Keefe, the associate publisher for Runner’s World and Running Times magazines, has been promoted to the associate publisher of the newly integrated sports title team, taking on responsibilities of Bicycling and Mountain Bike as well.

Paul Collins, director of Rodale’s Sports Marketing & Events division, has also been named advertising director of the four sports titles, and he will be reporting to O’Keefe.

The company said the integration “will provide agencies and brand marketers access to two robust audiences, with strong household incomes — and a passion for the healthy and active lifestyle — at a time when running and cycling participation are at an all time high.”

Last month, Rodale implemented a number of changes across many of its titles and divisions, including giving additional responsibilities to David Willey, editor-in-chief of Runner’s World and editorial director of Running Times, who now also serves as editorial director of Bicycling.

Full release after the jump

Previously: Rodale Restructures Management

Related: How To Pitch SI.com, How To Pitch Skiing


RODALE SPORTS TITLES ANNOUNCE KEY PUBLISHING STAFF PROMOTIONS

– Strategic Integration Of Running And Cycling Sales Teams Further Enhances Integrated Marketing Opportunities –

– Molly O’Keefe Adds Bicycling and Mountain Bike to her Associate Publisher title and Paul Collins Named Advertising Director of Bicycling, Mountain Bike, Runner’s World and Running Times magazines –

New York, NY — January 29, 2010 — Chris Lambiase, Vice President and Group Publisher, announced a complete integration of Rodale’s sports titles to form a truly integrated media group incorporating magazines, online, promotions and events. This strategic integration of the running and cycling properties will provide agencies and brand marketers access to two robust audiences, with strong household incomes — and a passion for the healthy and active lifestyle — at a time when running and cycling participation are at an all time high. Both Runner’s World and Bicycling are the largest and leading magazine brands in the world for their respective sports.

To lead this integration, Lambiase has announced the promotions of Paul Collins to Advertising Director of Bicycling, Mountain Bike, Runner’s World and Running Times magazines and Molly O’Keefe to Associate Publisher of Runner’s World, Bicycling, Running Times and Mountain Bike magazines effective immediately.

Molly O’Keefe adds oversight of Bicycling and Mountain Bike magazines to her current position of Associate Publisher for Runner’s World and Running Times magazines, related websites and brand extensions. She will continue to report to Chris Lambiase.

“I’m pleased to have Molly bring her expertise and passion to Bicycling and Mountain Bike magazines,” said Lambiase. “A strong leader and team player, she has been instrumental in growing Runner’s World’s advertising strength and I know she will bring that same strategic approach and enthusiasm to Bicycling and Mountain Bike.”

O’Keefe has been with Rodale and Runner’s World for eight years and in that time, Runner’s World has increased over 15 percent in ad pages and over 25 percent in revenue.

Paul Collins has been promoted to Advertising Director of Bicycling, Runner’s World, Running Times, and Mountain Bike magazines, their related website and brand extensions. Paul adds these responsibilities to his previous role of Rodale Sports Marketing & Events, where he was Director. He will report to Molly O’Keefe.

“Paul specializes in experiential marketing platforms and complex sales partnerships,” says Lambiase. “He is the perfect person to deliver smart, effective client programs that leverage print, online and events assets for our brands. He also has lived the lifestyle of the magazines, from racing as a professional cyclist to competing in marathons.”

Collins joined Rodale in 2006 and has been instrumental in working with clients to create strategic, multi-platform marketing partnerships that deliver ROI. As Advertising Director, Paul will oversee magazine sales and marketing programs that offer unparalleled reach for clients interested in the endurance market. Originally from the Boston area, Collins raced as professional cyclist in the United States and in Europe. During his cycling career, Collins medaled in the 1999 U.S. Elite National Road Championships and also qualified for the 1996 and 2000 U.S. Olympic Trials.

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