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Rodale’s Best Life Folds

bestlifeandersoncoopermagazinecoverawardsmagazinecovers.jpgA letter from editor Stephen Perrine Rodale CEO Steve Murphy was just sent out to staff announcing that the May of Best Life issue will be its last.

Dear Colleagues,

Today we are announcing that we will cease publication of Best Life. The May issue, appearing on newsstands next month, will be our last.

Despite the great work of the sales team and the talent of the editorial staff, given the challenges of the advertising market and general conditions, Best Life could not meet our internal benchmarks. We have made the decision to focus our resources on our core brands and capitalize on opportunities across new and emerging media platforms.


Led by VP/Publisher Michael Wolfe, the Best Life sales team put in a strong performance and seized valuable market share. In 2008, advertising revenues and pages for the magazine increased 22.8% and 6.6%, respectively, and Best Life was named to the 2008 Ad Week “10 Under 50″ Hot List. The magazine combined top-notch service and writing, featuring contributions from some of America’s leading contemporary writers, from Denis Johnson to David Mamet. VP/Editor-in-Chief Stephen Perrine lived and breathed Best Life, and assembled a team that was equally committed to the vitality of the magazine.

All of us thank the Best Life staff for their tremendous work over the past five years, and we wish them all well going forward.

Best,

Steve

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Lauren Berger Writes New Book for Young People Entering "Real World"

Lauren Berger Welcome to the Real WorldCareer Expert, Lauren Berger, releases her second book, Welcome to the Real World: Finding Your Place, Perfecting Your Work, and Turning Your Job Into Your Dream Career (Harper Business), on April 22nd. In this book, Berger shares everything she wishes someone told her after graduation. Her book is the essential guide to anyone starting their first, second, or third job. She encourages readers to be fearless, step outside of their comfort zones, and go after what they want.