Rupe’s WSJ On the Up and Up

4799f81fe6faf-murdoch.jpgRupe‘s Wall Street Journal continues to surprise. MediaWeek is reporting that the paper’s website clocked 16.2 million unique users in June, which is up a “whopping” 94 percent from this time last year. The kicker? With the exception of some individual articles that are made accessible every day, you still have to pay to read on the WSJ.com. We’re not sure what the lesson here is other than don’t ever underestimate the Rupe.

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Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.