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Sam Zell: Newspapers Meet the Real World

40_zell_sam.gi.jpgOn this morning’s “Squawk Box” on CNBC Sam Zell had this to say about the state of denial the newspaper industry has been living in up until now. And talk about a rude awakening.

I think that because newspapers have historically been monopolies, I think they’ve been insulated from reality. I, you know, am in the position where I’m going to have to, quote-unquote, deliver reality. I think we can have terrific newspapers, but I think the newspapers have to respond to their customers. In many cases a lot of the things we’re doing right now were all identified in focus groups over the last eight years. And the focus groups were made, were taken, and nobody paid attention to them.

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Personal Essay Writing: Master Class

Personal Essay Writing: Master ClassStarting October 21, work with the senior editor at Marie Claire magazine to polish and publish your essay! Whitney Joiner will help you to develop your voice, narrative, and identity, draft your pitch, and decide where to market your essay. Register now!