Sarah Jessica Parker = Queen Of Stealth Marketing
The Sex and the City: The Movie viral marketing season has officially started.
You see, we picked up our morning papers today to the news that Sarah Jessica Parker was royally peeved over a Maxim poll naming her the “Unsexiest Woman Alive.”
The only problem? The poll was released back in October. Five months ago. It was an “unsexy” list that contained Madonna and Sandra Oh as well. Here’s what Parker told British celeb weekly Grazia in an interview this week:
“Do I have fake boobs, Botox and big lips? No. Do I fit some ideals and standards of some men writing in a men’s magazine? Maybe not. Am I really the unsexiest woman in the world? Wow! It’s kind of shocking when men… It’s so brutal in a way, so filled with rage and anger, so it was surprising to me that more people didn’t talk about the providence of it, that it’s coming from these men. [...] It’s condemnation, it’s insane. I guess you can’t please all people. But I played a lot of parts, women that are really interesting and attractive to me. Obviously someone thinks I’m palatable to some degree.”
So, the question remains, why were Parker and the interviewer bringing up the five month old Maxim interview? It’s simple: By feigning anger at the poll, Parker got free press in (among others) the New York Post, the New York Daily News and Fox News for the upcoming Sex & The City movie. Friggin’ genius.
Not to mention the fact that, we hear, her publicist was sending around the same excerpt from the same UK i’view to various publications.
So, that’s how Sarah Jessica Parker handles stealth marketing for movies. As for her co-star Kristin Davis, she apparently prefers sex tapes. It’s funny how they leaked online just before the movie…
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