Something To Dwell On: “New Face Of Affluence” Study Surveys The Sort Of Rich, Creative Types I Pretend I Am When Reading Dwell
Dwell Media has developed a new division, called “Dwell Strategy and Research,” which is poised to share the findings of its very first study next week.
The study, titled “New Face of Affluence,” surveyed over over 2,230 “creative tastemakers” who live in households with an income of over $100,00.00 to get a look at what they’re buying, which brands they prefer, their propensity to support (but — spoiler — not necessarily purchase) sustainable goods, and their relationship to social media.
The results of the study will be presented next week, on Wednesday March 10 in New York City.
Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our 
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