Back in January, Tennessee-based Publishing Group of America announced their plans for “the largest health magazine launch of time” — a 9 million circulation monthly newspaper insert called Spry. Now they’ve got an EIC for the launch.
Meet Lisa Delaney (pictured). The former executive editor of Health and senior editor of Cooking Light and Prevention, she has a backstory. Twenty years ago, she became a marathon runner and lost 70 lbs. Then she wrote a 2007 book called Secrets of a Former Fat Girl, which has generated a vibrant online community.
According to Publishing Group of America CEO Dick Porter:
It’s not just Lisa’s credentials we are thrilled about, it’s her personality. [...] She’ll infuse the brand with a unique, personable, lively tone. She’s a role model people can relate to, and her context will really resonate with our audience.
PGA has offices in New York and heavy representation in newspapers throughout the northeast.