Successful May Sweeps for WABC/Channel 7 From Morning to Night

WABC/Channel 7 maintains its news dominance, winning the May Sweeps (the official last day is tomorrow) period among the overall Households and a pivotal demographic–Adults 25 to 54.

In the ratings tabulated by Nielsen, Eyewitness News This Morning with Lori Stokes, Ken Rosato, and Bill Evans had the highest Household rating from 4:30 to 5 a.m., while boasting twice as many Adults 25 to 54 as any other station. At 5 and 6 a.m., Channel 7 beat all competitors in Households and Adults 25 to 54.

In the newscast at noon, WABC held a 50 percent lead over WCBS in the Households rating, and by twice as much in the Women 25 to 54 demographic.

WABC had strong numbers in evening as well.

At 5 p.m.,  the news team of Diana Williams, Sade Baderinwa, and Lee Goldberg had more than a 50 percent advantage in the Households rating. Additionally, WABC owned the Adults 25 to 54 grouping by beating competitors WCBS and WNYW combined.

Good fortune continued at 6 p.m.

The anchor team of Bill Ritter, Liz Cho, and Rob Powers nearly doubled the other city newscasts among the Households rating. WABC beat any two (of three) competitors in the Adults 25 to 54 category.

WABC made it a clean sweep with a victory in the 11 p.m. race. The station’s newscast registered a 33 percent win over their nearest competitor, while coming out on top in the Adults 25 to 54 demo.

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