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Posts Tagged ‘2010 predictions’

2010 Media Predictions: Year Of The Tablet?

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Today on the mediabistro.com Morning Media Menu podcast, hosts Jason Boog of GalleyCat and AgencySpy‘s Matt Van Hoven offered up some predictions for the New Year for advertising and publishing, pulled from experts around the Web.

Matt said creativity would abound in 2010, as agencies start to care a little less about polished end products and more about things like viral videos. Jason said he thought the same thing would be seen in publishing, causing the larger publishing houses — which are less nimble — to suffer.

Jason also said 2010 would be the year of the tablet. “The idea that we can have something the same size as a Kindle that has a color touch-screen and can be online all the time and can do the same things that my computer can do, that makes me very excited about reading,” he said. “I think it’s going to be a tremendous boon to the industry.”

Other predictions: brands will start acting more like people (“Very attractive people,” Jason added); a big year for angels; and, as the recession continues, more saving money online, from actual financial planning at Mint.com to using the Web to save money on everything from movies to engagement rings.

You can listen to all the past podcasts at BlogTalkRadio.com/mediabistro and call in at 646-929-0321.

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FishbowlNY Looks At The Biggest Industry Trends For 2010

2010.jpgWe are not sad to say good-bye to 2009. It’s an understatement to say that the past year has been grim for the media industry. 2010 — a new decade even — offers a clean slate, a fresh start. We’ve seen that the business model that so many publications have relied on for decades is no longer viable, and everyone is looking for whatever next big thing will come and save us.

In the past few months, we have been hearing the same things mentioned over and over, so we know they are going to play a role in the media’s attempt to transform itself and rise from the ashes in the coming year. As industry leaders struggle to get our business back in the black, we know we’re going to be hearing more and more about these important things. Throughout this last week of the year, we’ll be focusing on four key topics we know we’ll be hearing more of in the coming year: e-readers, tablets and digital applications of pubs; pay walls; citizen journalism and crowdsourcing; and non-profit journalism and philanthropy.

Today, we’re focusing on all the digital goodies that lay ahead for us in 2010. We’ll be recapping some important events from this year and we’ve talked to some big names in the industry about what they are working on and what’s in store for the New Year and beyond.

Think we’ve missed something? Let us know in the comments or send us an email. Let’s get the conversation about the future going.

Previously: Our 2009 Lists