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Posts Tagged ‘advertising industry’

Morning Media Newsfeed: Hoffman Found Dead | Super Bowl Ads Score Big | O’Reilly Grills Obama

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Award-Winning Actor Philip Seymour Hoffman Found Dead in Manhattan (WSJ)
Award-winning actor Philip Seymour Hoffman was found dead of an apparent drug overdose late Sunday morning in his Manhattan apartment, authorities said. Law-enforcement officials said a hypodermic needle and two glassine envelopes containing what is believed to be heroin were found in the apartment on Bethune Street in the West Village. The 46-year-old actor was found unconscious in the bathroom of his fourth-floor apartment in the Pickwick House around 11:15 a.m. by screenwriter David Bar Katz, who called 911, a law-enforcement official said. He was pronounced dead at the scene. NY Post In a statement released by his manager, Hoffman’s family called his death “a tragic and sudden loss.” FishbowlNY Hoffman, a native of Fairport, N.Y., was last seen notably on screen as Lancaster Dodd in The Master. He had a number of film projects in the pipeline, including The Hunger Games: Mockingjay — Part 1 and Part 2, for which he reprised the role of Plutarch Heavensbee. GalleyCat The actor’s work had many literary connections. He won an Oscar for his appearance as Truman Capote in Bennett Miller’s biopic Capote. Hoffman starred in the film adaptation of The Hunger Games. In addition, he starred as Willy Loman in Mike Nichols’ revival of Arthur Miller’s Death of a Salesman on stage in New York. CNN He was a beefy 5-foot-10 but won an Oscar for playing the slight, 5-foot-3 Capote. He had the booming voice of a deity but often played schlubs and conflicted characters.

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Ad Expert George Parker Joins The Menu

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Today on the mediabistro.com Morning Media Menu podcast, hosts Jason Boog of GalleyCat and AgencySpy‘s Matt Van Hoven welcomed advertising expert George Parker to dish about the ad industry.

Matt, the editor of mediabistro’s advertising blog, asked Parker why car ads have been been so poor in recent years. “The dealers are incredibly powerful even though the main brands…pony up most of the money [for the ads],” Parker said. “Most car dealers think that if you offer people a free hot tub if they come test drive a Hummer, they will pay $90,000 to drive away with the car.” However, Volkswagen and Volvo have had some great ads in the past few years, he added.

Now that Parker is a blogger, he said he gets solicited a lot and is frequently asked to promote a certain ad or product. “I tell them, if you want me to promote your stuff you have to pay me,” he said. “And I’ll not guarantee I’ll say nice things. And I never hear back.”

“I talk about the business and the people in the business,” unlike other blogs like AgencySpy, Parker added. “I only talk about the work when it’s relevant.”

Also discussed: the current state of the advertising industry, book publishing and Amazon.com and the Kindle. You can read more of Parker’s thoughts on his blog and pick up his book, “The Ubiquitous Persuaders,” from Amazon.

You can listen to all the past podcasts at BlogTalkRadio.com/mediabistro and call in at 646-929-0321.