New York based-Zeta Interactive has once again compiled its annual Most Buzzed Report of the media personalities who generate the intense online traffic. Using keywords and phrases online and on social media sites, FishbowlNY has learned exclusively that Anderson Cooper is number one. Cooper, already an established prime time star at CNN, started a daytime syndicated talk show in September.

The additional workload may be a major reason why Cooper saw huge gains in this year’s Zeta report, up from ninth place in 2010.

The Daily Show‘s Jon Stewart is as steady as ever, holding at number two for the second straight year.

Zeta Interactive CEO Al DiGuido says his company uses a specific algorithm to create the report.

“It basically kind of jogs the most often used word,” DiGuido says.

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